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United Kingdom

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Poster: “Who’s absent? Is it you?”

1915 · United Kingdom · WWIWho’s absent? Is it you?In 1915 the British finger stopped inviting and started shaming.

Poster: “Britons. [Kitchener] Wants You · I Want You for U.S. Army”

Poster: “Britons. [Kitchener] Wants You · I Want You for U.S. Army”

1914, 1917 · United Kingdom / United States · WWIYour Country Needs You!This gesture was invented in London in 1914, but it became famous in America.

Poster: “Lookout in the Blackout. Until your eyes get used to the darkness, take it easy”

Poster: “Lookout in the Blackout. Until your eyes get used to the darkness, take it easy”

1939–1946 · United Kingdom · WWIILookout in the Blackout. Until your eyes get used to the darkness, take it easyBritain's best night-fighter ace was nicknamed "Cat's Eyes". The papers were given a simple explanation: he ate a lot of carrots.

Poster: “Lookout in the Blackout. Think before you cross the road”

Poster: “Lookout in the Blackout. Think before you cross the road”

1939–1946 · United Kingdom · WWIILookout in the Blackout. Think before you cross the roadIn the first months of the Second World War, it wasn't bombs that killed Britons. It was dark streets.

Poster: “Belgian Red Cross”

c. 1915 · United Kingdom · WWIBelgian Red CrossBy 1914 the world already had a symbol of war crimes: Leuven.